As a leading auto brand in India, TATA Motors wanted to capitalise on the strategic importance of the Diwali season. Our brief was to create inspiring content for multiple TATA Motors brands.
AV / Creative
With 4 brands to cover, step one was to identify what set them apart. Then, we had to focus on creating stories that would appeal to the audience of each.
Most importantly, the spots had to achieve two things. Spreading the celebratory mood of Diwali and pushing viewers to test drive the cars.
With varying themes such as self-discovery, the joy of a first car, a fresh take on what a reunion can be and the changing face of today's youth, the films covered unique aspects for each brand.
The films were TATA Motors' biggest topical activation for the year!