A #RacerAtHeart
Newly launched, JTP needed to validate its claim of being an auto performance brand. With a primary audience of digital savvy petrolheads, our social media game had to be on point.
Client:
Jayem TATA Special Vehicles
Medium:
Social Media
Duration:
Ongoing
Services:
Creative / Design /
Branding / Social Media
The brief
A plethora of competing brands was our biggest obstacle. How do we stand out in the consumer's mind?
Moreover, the JTP brand introduced a new segment to the auto industry. This needed to be bought out in our creative.
The
Solution
After picking #RacerAtHeart in an edgy portrayal of the brand, we devised a unique visual and communication style across multiple formats.
The use of rich visuals and bold copy gives the JTP social media pages a balance between attitude, inspiration and a pure racer like spirit.