Newly launched, JTP needed to validate its claim of being an auto performance brand. With a primary audience of digital savvy petrolheads, our social media game had to be on point.
Jayem TATA Special Vehicles
Creative / Design /
Branding / Social Media
After picking #RacerAtHeart in an edgy portrayal of the brand, we devised a unique visual and communication style across multiple formats.
The use of rich visuals and bold copy gives the JTP social media pages a balance between attitude, inspiration and pure racer like spirit.