A #RacerAtHeart

Newly launched, JTP needed to validate its claim of being an auto performance brand. With a primary audience of digital savvy petrolheads, our social media game had to be on point.


Jayem TATA Special Vehicles


Social Media




Creative / Design /
Branding / Social Media

The brief

A plethora of competing brands was our biggest obstacle. How do we stand out in the consumer's mind?

Moreover, the JTP brand introduced a new segment to the auto industry. This needed to be bought out in our creative.


After picking #RacerAtHeart in an edgy portrayal of the brand, we devised a unique visual and communication style across multiple formats.

The use of rich visuals and bold copy gives the JTP social media pages a balance between attitude, inspiration and a pure racer like spirit.

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