The latest mobile-video game from the makers of Clash of Clans, Brawl Stars is taking the world by storm. Our brief was to launch the brand in India.
Creative / Strategy
The unique feature of being a 3-player game is where we found our solution. The conundrum of most situations in life not being ideal for 3 people together, provided the perfect backdrop to our communication.
With over 35 million views the #TriplingInBrawl films were beloved by existing fans and also generated interest among new players in the country.