#TriplingInBrawl

The latest mobile-video game from the makers of Clash of Clans, Brawl Stars is taking the world by storm. Our brief was to launch the brand in India.


Client:

Brawl Stars


Medium:

Digital


Duration:

3 Months


Services:

Creative / Strategy


The challenge at hand

With a 100million+ downloads all over the world, it was only a matter of time before it grabbed the Indian audience’s attention.

The trick, however was that the overall aesthetic and characters of Brawl Stars were completely western.

The
Solution

The unique feature of being a 3-player game is where we found our solution. The conundrum of most situations in life not being ideal for 3 people together, provided the perfect backdrop to our communication.

With over 35 million views the #TriplingInBrawl films were beloved by existing fans and also generated interest among new players in the country.

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