Launching #SuperFest

With Supercell having forayed into India, the brand wanted to reach out to the most important members of the brand's community. Our idea? A super event called #SuperFest


Client:

Supercell


Medium:

Offline / Social Media


Duration:

4 months


Services:

Event Management /
Creative Strategy /
Content Distribution


The brief

We needed to bring together the foremost YouTubers, gamers and influencers under one roof to interact, game and create content.

If that wasn't difficult enough, once the on-ground event was over, there was the challenge of distributing content across digital platforms.

The
Solution

A strategic approach, setting high production standards and airtight execution is what made #SuperFest a roaring success.

The event's display of grandeur was everything the Indian gaming community wanted to see. And all of it was made possible thanks to a well co-ordinated effort between our brand, creative and production teams. As of today, the campaign has seen over 15 million views and counting!

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