Harbor at the harbor

To further build on the love and excitement around the launch of Harbor, we took the next step towards localization through art and storytelling.




Offline / Social


2 months


Creative Strategy


Launching the Indian agent Harbor was just the first step towards making a mark in the Indian market. Riot Games since clarified their bullishness towards the territory by setting up a full fledged presence in the gaming heartlands of Mumbai.


To solidify their bold stance we conceptualized and executed a giant 8400 sq.ft. art installation in one of the most prominent parts of the city. The installation was a melange of various Valorant elements while heroing the local culture thereby doubling down on content efficacy.

The campaign not only amplified brand recall but also played a practical role in the beautification of the city. The massive installation is now a part of the lives of millions just like the games published by Riot.

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