Cricink - Breaking through the IPL clutter

In India, cricket is nothing short of a religion. And in the world of advertising, cricket games are a Tsunami of brand chatter online. Cricink was our way of breaking the clutter.


Castrol Activ /
TATA motors


Social Media


6 months


Creative / Illustration /
Social Media

The brief

With so much content being shared online during the games, our clients were looking for a solution that would help their brand stand out while also driving a strong product message.


We created Cricink, a proprietary sports illustration platform to produce shareable & engaging illustrative content for brands during the games. The creatives would be seeded as quickly as 5 mins within an occurrence during matches and have cumulatively garnered 200+ million impressions.

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