In India, cricket is nothing short of a religion. And in the world of advertising, cricket games are a Tsunami of brand chatter online. Cricink was our way of breaking the clutter.
Castrol Activ /
Creative / Illustration /
We created Cricink, a proprietary sports illustration platform to produce shareable & engaging illustrative content for brands during the games. The creatives would be seeded as quickly as 5 mins within an occurence during matches and have cumulatively garnered 200+ million impressions.