BGMI Anniversary Initiative
In July 2021, BGMI returned with a bang, recapturing its former glory in no time. Fast forward a year ahead, they were already celebrating their first anniversary, in style.
Client:
BGMI
Medium:
Offline / Digital / Social
Duration:
1 month
Services:
Creative / Strategy / Direction / Production
Objective
The title keeps its top content creators at the centre of its communication strategy. The objective was to give select creators and the community an anniversary to remember.
Solution
We had the cake, we had a set, we even had a quiz. All the things our creators would expect; but not before they went through the most tumultuous interviews of their lives. Comedian Kumar Varun & Gaming superstar 8bit Thug teamed up to leave heads scratching, hands sweating and mouths gaping in an epic prank that ended with smiles all around.
The plight of creators fused with close to heart stories about the game won over everyone. Garnering over a million views and a unanimous wave of positive reactions from the community, our job was done!
