TATA Tiago wanted us to create a video asset for Christmas with international appeal. Targeted at a young audience, it had to be easily relatable to people across nationalities and generations.
To achieve the same, we sought to juxtapose the car with Santa's ‘sleigh’ as an important contrivance in bringing Christmas to every home. The classical animation style was chosen to bring a nostalgic association to the festivities.
Creative / AV