HDFC Life wanted to reach out to its audience in an engaging manner and get them to celebrate relationships they cherish.
Creative / Tech / AV
We created a platform called ‘#AapkiZarooratHai’, enabling HDFC Life’s customers to create and send messages of love in the form of cinemagraphs to their loved ones.
A creative, unique and most importantly, interactive solution. The platform was so popular, HDFC Life went on to use the same for the occasion of Mother's Day.