#AapkiZarooratHai

HDFC Life wanted to reach out to its audience in an engaging manner and get them to celebrate relationships they cherish.


Client:

HDFC Life


Medium:

Digital


Duration:

1 month


Services:

Creative / Tech / AV


The brief

We were expected to create something that would genuinely engage the brand’s audience online and see organic traction.

Hence, we needed a campaign mechanism that would create an initiative for users to reach out to their loved ones and then reward them emotionally for doing so.

The
Solution

We created a platform called ‘#AapkiZarooratHai’, enabling HDFC Life’s customers to create and send messages of love in the form of cinemagraphs to their loved ones.

A creative, unique and most importantly, interactive solution. The platfrom was so popular, HDFC Life went on to use the same for the occasion of Mother's Day.

Previous Project
Next Project